We want only the best for our little ones, and we couldn’t find it when it came to infant formula • So we knew we needed to create our own • Since formula is made from mostly milk, our long journey took us to the pristine lands of New Zealand where the finest milk in the world is made from 100% grassfed cows • The grasses our cows eat and the pastures they graze freely 365 days a year have a profound affect on their quality of life and the natural landscape that is their home • We proudly created a standard that didn't yet exist • A 100% Grass Fed Standard • Because you can only make the highest quality formula if you want the best for everything along the way.